So I've got mixed feelings about this ad. When it started I thought, "great. another ad that manipulates and utilizes high speed cameras." This was nothing I hadn't seen before. However, as I stuck with the ad, I realized it wasn't just putting high speed footage out there and leaving it for what it was. The ad rose above the easy route and did something amazing: they made art out of art. They took high speed footage and beautified it. And then, of course, there's the message. Once again, this ad isn't just about what it's about. It's about the experience, the feeling, and the sensation of "burst." My hat's off to Y&R Melbourne for their work with Schweppes. Incredible.
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