If you haven't gotten to see this campaign, go see it. Go on, I'll wait. Taken a quick look? Good, because this is some of the most incredible copy-work out there. As a poker player myself, it resonates with me on a whole different level from other advertising. I'll submit myself as evidence of the spot's effectiveness. I love the black and white scheme, the visuals are impressive. However, as I said, the true winner here is the copy. The commercial speaks the truth and poker players recognize that, and that's why they respect it. Wongdoody in Los Angeles has done some good work before, but I'd say this is some of their best.
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