There is just something about this spot that makes me laugh every single time I watch it. Whether it's the juxtaposition of clowns, sadness, a lonely car, Bon Jovi, or whatever, I'm not sure. All I do know is that this work by La Comunidad in Buenos Aires for the Buenos Aires Independent Film Festival is absolutely brilliant. Even though it's a long spot, over 2 minutes, I still don't find it difficult to stay involved for the whole time. Sure, there's a lot of repetition, but sometimes isn't that what an ad needs to make its point? And, to top it off, the final 20 seconds make the ad so worth it. Also, a brilliant tagline. Great work all around.
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