Here's an ad that definitely hits home with its target audience, selective as it may be (especially in this economy). Venables, Bell & Partners in San Francisco have done some great branding with Audi, but this takes the cake as far as I'm concerned. Beautiful copy, "Consider the cycle broken." This spot is able to brand Audi as a truly luxury car worth of competing with the likes of Mercedes Benz, BMW, and Lexus, however it does so without putting the others down. It's a positive spot with a good message for anyone: never let yourself be confined into a life. Choose your own life.
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