I've got mixed feelings about this spot. I get what they were going for. In fact, I love the idea here. However, I just don't know if the actual execution carries through. Don't get me wrong, it's a stunning message; the synchronous comparison of football to ballet. I just wonder if the guys at Grey New York could have found more "ballet-like" footage out there. And does the fact that it needs to be slowed down to 1000 frames per second really help? I mean, if you have to slow it down to see the beauty, what kind of message is that? Overall, I think it was good planning with poor execution here for the NFL. Better luck next time.
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