Oh I get it. Uplifting. Because it lifts up stains out of the carpet. Could Martin|Williams please bring themselves out of the need for "puns," which have to be one of the lowest forms of humor? I'm sure Hoover doesn't appreciate it. Or maybe they do. Perhaps this was a case where the client liked it and the agency didn't feel the need to stand up to them? Either way, this isn't creative or clever in my opinion. And least of all is it humorous. Try harder next time, Martin|Williams.
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