Anyone think this is a little reminiscent of the BMW Films by Fallon? From the celebrity inclusion, dramatic plot line and even similar production techniques, I've got to say this work from DDB Berlin screams BMW Films. But hey, you can't knock them for trying it. And it's pretty good, too. I like that they took The Bourne Ultimatum, the 3rd film in a series of very well-recognized and well-received films, to do this. It was a smart move to go with such an action-packed trilogy as the Bourne movies. It really does a good job of rebranding the VW image.
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