Monday, December 14, 2009

Agency Work: Ogilvy and Mather


Incredible! I love this commercial by Ogilvy Chile for ANFP! In case you don't speak Spanish, the copy reads something like "there is a sport you play with your arms: tennis. there is a sport you play with your legs...etc." And even if you don't speak Spanish, could you really not understand it? This unity between copy and art direction is wonderful, a true balance that universalizes the advertisement's message. This is some incredible work from an agency that's not traditionally very creative. Bravo, Ogilvy.

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