As we've seen before from Hill Holiday in their work for Liberty Mutual, 1 good deed can have a drastic effect. I've shown a similar piece from the Boston agency earlier in the blog, but this one is a little less...mushy. The theme still stands just as strong, however. The pay-it-forward random act of kindness type of world that they depict just shows how much 1 thoughtful act can have. And, of course, my favorite part is how they bring it full circle to show that it can come back to help you in the future, too. A good ad for a good company promoting a good cause. This is what advertising was meant to do.
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