The guys at TM in Dallas are known for being funny and witty, and they sure show it here. While the office brainstorm session is certainly a cliche, the "serious" expert in the room is a different take on things. And as far as I'm concerned, as long as there's a new take on things, the cliche is forgivable. In addition to the main message that GroupHealth lets you keep your old doctor, there's also the more subtle message that GroupHealth takes the drama out of health insurance. Since context is key, I wouldn't show this commercial at 11 am on a Saturday, but for the after-dark crew I think it's appropriate. TM certainly did well with this one: simple, funny, and concise.
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