You didn't think I could mention Euro RSCG without mentioning this little campaign, did you? Love them or hate them, you have to respect them. No brand personality has so effectively permeated popular culture like this one has in quite some time. I find myself looking forward to new versions of the ad simply because of the brilliant copy and outrageous imagery. And, of course, the message is never lost. The campaign brings it back home for a powerful ending with a great tagline: "I don't always drink beer, but when I do, I prefer Dos Equis." No advertising icon has ever been so lovable while saying so few words. Great work by Euro RSCG in New York for Dos Equis.
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