I think this campaign really speaks well to small business owners. Doner Detroit must have an all-star planning team, because I imagine it does feel like a gladiator ring out there in the business world to some small business owners. This ad does a great job of touching its target audience, and it carries with it a wonderful message: small business owners should never feel small. If that's the mentality UPS really takes with its customers, I'd feel taken care of. And let's not forget the incredibly creative element of the spot: it's made entirely out of cardboard. Great work overall from Doner.
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