I thought I'd seen everything a commercial could do with dogs, and then I saw this spot for Bridgestone by The Richards Group in Dallas. I don't even want to know how they got a dog in a tire, whether it was real or not. To me, what makes the commercial are the last 5 or so seconds. The look on the dog's face, the feeling of accomplishment and reward, that's what Bridgestone wants their customer's to associate with the spot. Not the tires, because any tire company could show that. Bridgestone did a great job of separating themselves from the pack here, and they did so with such a lovable dog!
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