What a fantastic use of alternative media by the boys at BBDO Malaysia for Mini! I love the intricacy of the entire plot. From the creation of actual protagonists and drama to the exciting conclusion, they kept the consumer interested all throughout. And isn't that what effective alternative media is designed to do? Moreover, isn't that what good advertising is designed to do? Engage the consumer, keep them engaged, and deliver a point home that is both meaningful and valuable to them. I can't praise this work enough. How creative and genius!
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