Monday, December 14, 2009

Agency Work: Lowe


Ah, this spot had so much potential in my opinion. All it lacked was a powerful ending, something to really bring it home. I don't know quite what I was expecting it to end on, but this sure wasn't it. The guys at Lowe Mexico sure had a great idea here. And they even managed to execute it beautifully (or not so beautifully). I just wish there was a bit more "oomph" behind the final few seconds. Or something to transition better between the slow people and the car shots. All in all a hilarious and resonating ad from Lowe for the Clio. I wish there was a series of this.

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