Monday, December 14, 2009

Agency Work: TBWA


TBWA/Chiat/Day in New York, I love you guys. This commercial is priceless; pure gold. Funny. Clever. Short. And Simple. Had they just left it at the pun playing off of Patrick Ewing, I'd say it was a flop. However, by integrating it into the tagline: "get dunked on by Patrick Chewing" with a funny, over-the-top scene to hit it home, I've got to say this is one of my favorite Snickers ads to date.

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