I love all the elements that are at play here. On the surface, theres an awesome mix of fantasy and reality. However, below that there's the concept of "initiation." For many Evo owners, that's exactly how they see the purchase: as a lifelong initiation into a community of performance-car lovers. They take great pride in their ownership of such a vehicle, and they therefore stick together. To use such cult-like imagery is not far from the truth. Then, there's the element that this car is something to be worshipped (a bit of puffery there). Overall, I like how the people at Strawberryfrog New York blended these elements into a fun, entertaining ad. It makes me want an Evo.
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