Usually I'm not a fan of liquor commercials. They tend to be very cliche. But rarely do you find one as visually stunning as this one by JWT New York for Smirnoff Signature. The copy is extraordinary, and the visuals that go along with it take my breath away. The message of strong heritage and background is wonderful, and I love the color scheme most of all. The simple and minimalist red on white appearance is genius. While it's not my favorite liquor spot, it certainly ranks above the majority of liquor ads out there depicting merely nightlife and sexy women.
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