What a haunting ad for the Ad Council by McKinney. We've seen the "above the influence" spots depicting inner-city teenage boys caught up in the bad stuff, but I think this ad speaks more to the truth of the matter: it's not just inner-city boys who experiment with drugs, everyone's at risk. I think it's clear we're supposed to be looking at two teenage girls, made more vulnerable depicted as mice. I like that McKinney is addressing the elephant in the room, and I'm sure this print ad is a wakeup call for many parents out there. This was part of a great print series, and I recommend looking up the others as they are equally powerful.
No comments:
Post a Comment