For an up-and-coming agency like 72 and Sunny Los Angeles, this is some high quality work. Fusing an "MTV Cribs-like" element with G4's Star Trek 2.0 is no easy feat, yet these guys accomplish it like it's nothing. They are even clever and witty while they're at it. I think it really speaks to an agency's talent to be able to take something old and make it contemporary and relatable. The generation that this spot would be aimed at has probably never seen a non-rerun episode of Star Trek, so how are you supposed to market it to them? A wickedly creative idea from the guys at 72 and Sunny, I can't wait to see what else comes from them.
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