I love any television spot that makes use of surrealism and interest imagery in order to send a message. If reading lets you explore whole fantasy worlds, than TAG in San Francisco challenges you to imagine what a Microsoft Zune can do for you. By diving into the device, you become immersed in a fantasy world of music and bizarre visuals. Pink rabbits, moving pictures, and giant jellyfish are but a few. If I didn't know better, I'd say this was the work of a Wieden or a Crispin type of agency. I was surprised to find out that was, in fact, TAG. If they can keep up imaginative and creative stuff like this, good stuff will follow for sure.
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