As with many of Wieden + Kennedy's ads, the ad about more than just the product. This spot for Honda by W+K London proves that point. The themes addressed involve heritage, meticulous craftsmanship, labor, and brand, yet the actual product message isn't given until the last few seconds. It's more a story of the effort Honda puts behind all its products than an advertisement for a single one. While it is a little visually overwhelming, it does a good job of transcending above the level of just selling the product; rather, it promotes the brand in a positive manner. Perhaps my only criticism is that I wish the visuals weren't so choppy.
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