Agency Work: David and Goliath

As we've established already, if an ad can make fun of itself and still be effective then it's truly something special. This ad for Kia by David and Goliath Los Angeles is just that: special. It toys with the notion of expected visuals and visual cliches while still providing quality shots of the vehicle. It adds in the element of humor as well, but clever and sophisticated humor rather than juvenile humor. It compares itself to a luxury brand vehicle, something Kia is definitely not, and then ends on a big note by saying you also wouldn't expect something that does all this to be a Kia. I believe this commercial struck a powerful chord within its target audience, and because of that I'd expect such a spot to be very effective