Agency Work: R/GA

While I think it partially plays upon and takes advantage of the "politically correct" movement that's swept the nation, I do like that R/GA recognizes how traditional taboos like "stalking" and "harassment" have taken newer, more subtle appearances in the digital age. People tend to ignore that increased responsibility comes with increased reach. Kids and teens can reach each other just about anywhere now, and so I do think that they have to be taught about where the appropriate boundaries are. This is just an example of the phenomenal digital work that R/GA in New York is doing for the world, specifically the Ad Council with this campaign. It promotes good causes while being interactive and educational, but at the same time entertaining. Bravo and keep defending the good name of advertising, R/GA!