This is fun. I love the slow progression, and the song works perfectly for the spot. And then, as is necessary, the commercial brings it home with a giant "yes!" in the middle of the city, surrounded by thousands of small letters. Overall, I'd say that the commercial's element of flow is what makes it effective. It has a clear beginning, middle, and end. And the message is about something more than just Western Union. A really creative and fun commercial by Publicis Hong Kong. I want to see more of this idea of floating letters.
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