There's a lot of potential here for Toro, but I think Campbell Mithun in Boston might have dropped the ball. I'm not quite sure how I feel about it. I like the pilot concept, and I like juxtaposing him with a lawn mower. I like the camera shots and I even like the part at the end where the "cool job" belongs not to the fighter pilot, but to the lawncare guy because he gets to use a Toro Mower. However, I'm just not sure about how it all works together. Something seems missing, and as a result the spot just doesn't flow. Perhaps with more concepting it could have been better.
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