To be honest, this ad isn't anything special. It's expected, and nothing we haven't seen before. Cell phone ads (even one previously reviewed, see Modernista! and the Palm Pixie) have used this first person view, as have many other products. I get that it's supposed to engage the consumer in a sort of "picture yourself here!" type of way, but it's gotten excessive to the point that it's now cliche. Secret Weapon Los Angeles probably could have done better. Clear WiMax a tough product to market, I'll give them that. However, I think they could have done a lot more with it, especially given the fact that they only take on 3 clients at once. Let's see some better stuff in the future, okay?
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