Agency Work: Leo Burnett

In an environment like Piccadilly Circus, much like Time Square, you are bombarded by hundreds of ads at once. From a consumer's standpoint, you essentially learn to tune them out. What does that mean from an agency's standpoint? You have to make your ad stand out. And that's exactly what the guys at Leo Burnett London did for McDonald's with their interactive billboard. This is a fantastic way of getting the consumer involved in the advertising. Non-traditional advertising, while risky for some brands, is a great way to separate yourself from the noise of all the other ads. And when it's done well, as you can see, it's incredibly effective. 1.1 million views / week.