I haven't posted much viral stuff yet, so I figured it was time to praise some amazing viral work. This spot is for Wendy's, done by Kirshenbaum Bond and Partners out of New York. As with much viral advertising, it's made to look amateur-ish, and it's got the laughter and voices in the background to simulate a person actually making a home video. Clever and effective, and it does a great job of addressing the "politically correct vegetarian" movement sweeping the nation. Not only does it address it, it calls it out and dares it to match the "meatatarian" movement. Good stuff.
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