It's funny in a strange way. McCann Erickson Germany certainly went out on a limb here, and I'm honesty not sure what to make of it. I get that it's making fun of itself, I do. Is that all there is to it, though? I question Coke Zero's choice of target audience here. I feel like the people this commercial would appeal to wouldn't be drinking Coke Zero, so as a result I'd be interested in seeing the effectiveness of such a spot. Production-wise, it's a great commercial. I just wonder if the substance is deserving of the same praise...
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