As we've seen already, I'm a sucker for "fun" ads. What's more fun than watching a GIANT tire swing into the ocean? Or a father become a hero in his son's eyes? Or the kid getting back at another kid saying his house is better? There's so much fun, good material in here; but what's most impressive is that you don't even see Toyota until the last few seconds. It's a bold move by the client, but admirable and respectable for sure. It makes the ad feel like less of an ad and more of a story. I can't praise this one enough, great work by Saatchi and Saatchi Auckland. You may have to watch it a few times to understand the conversation in the beginning: accents are pretty heavy.
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