There was a series of these commercials for Timberland boots, but this one took the cake for me. Mullen in Boston did a great job of appealing to their audience through timing, context, and imagery. Dramatization or not, if advertising is the art of persuasion then this is top notch persuading. If I were more of a handyman I'd be sold on these. The commercial screams "manly" and "tough," and this is all ignoring the fact that Mullen was able to add personality to a boot. Good job on this one, however the others in the series definitely lack the same quality.
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