A clever, creative ad for Greenpeace by the guys at DraftFCB Australia. Powerful, yes, but also meaningful. However, I think the end makes the ad; the simple zoom out to show the pile of logs and the tagline. The ad wouldn't be nearly as well done if it wasn't displayed on ends of logs in my opinion. This subtle nuance ads depth (figuratively speaking) and context for the ad. Cause advertising is a tricky business, and Draft certainly got it right here. Perhaps the only thing I disagree with is the music. It seems to not only take away from the whole message by distracting and overpowering the spot, but it also seems out of place for such a serious topic. All in all a good spot, very well done.
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