Here's a commercial that you really have to stick with in order to appreciate it. There's a lot of filler time, which is excusable so long as the spot comes back with a powerful ending. It'll take a few seconds, but hopefully you get it. It's an interesting play on words, the whole "free" concept. Either way, it's a solid piece by Kaplan Thaler New York for Pepboys. I think it could have been better, but I think we all know that it also could have been much worse. Perhaps less filler time or less time just displaying the tire in its cell might have helped. Either way, it's an interesting idea.
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