Okay, so I'm not a fan of the split screen. In fact, it's becoming a bit of a visual cliche. However, I love and respect the copy in this ad for the NBA Finals by Goodby in San Francisco. And who better to feature in an ad about rivalries than Magic and Larry Bird? I love the subtle nuances, from the fact that they're wearing their jerseys (despite the obvious old age) to even just watching each of them blink. It's robotic without feeling monotonous. Great job, and perhaps one day we'll see a rivalry that rivals even that of Johnson and Bird.
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