I'm not entirely sure how I feel about this ad by Cramer-Krasselt, Chicago. Yes, it's funny. Yes, it's got a monkey doing cute and funny things. But is it effective? I'm reminded of the E-trade spot featuring the dancing monkey, yet at least that one had the point of mentioning the ad was a waste of 2 million dollars. That was effective, but is this? I'm sure it reaches the target audience well. Many people can relate to having coworkers like that. Perhaps it's the context that makes it effective. Overall, this is a solid piece of work by Cramer-Krasselt, but I'm not sure if it's memorable.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment