5 Commercials Full of "Stuff"

As an Apple employee I am deeply saddened to present a commercial for the Zune portable media player by Microsoft, but this one by 72andSunny out of Los Angeles certainly qualifies as using a lot of "stuff." I like the graveyard setting, the sharing aspect between devices, and the catchy (if annoying) song. Overall, a colorful and enjoyable commercial but I don't know if it's one that will stick with me forever.

Next up is one of my favorite commercials involving color: the Sony Bravia Pyramid spot. Hundreds or thousands of spools of colored thread reel down one of the great pyramids, cascading it in color to bring across Sony's message clear and simple: their TV's have amazing color. Y&R in their Singapore office really knocked it out of the park on this one. Indeed, the whole campaign is wonderful to watch, however this was one that I selected for the "stuff" assignment.

Of all the "Truth" campaign spots out there, this one fills the screen more than any others. Literally, thousands of people flow in mass like a river down the streets of New York to make a very clear point: smoking kills this many people every day. This efficiently overcomes the old saying about how "1 death is a tragedy, 1000 is a statistic." By physically 'seeing' the thousands of people, it brings it all into perspective. Arnold Worldwide did a great job on this particular spot. The boys in Boston did it again.

Fourth up is Saatchi and Saatchi's spot for the new Toyota Prius 3 out of Los Angeles. The "Harmony" ad uses hundreds of people in costumes to provide the illusion of an earth filled with trees, grass, sun, clouds, etc. It's a dreamscape like environment with the new Prius putting along the road, alluding to how nature-friendly the hybrid car is. Apparently it's so environmentally sound that when you drive it, nature sings and dances with you. Overall a solid spot: original and creative.

Finally, what just might be the most fun-looking commercial ever, I have to commend Sony and the boys at Fallon Worldwide, London office, for their amazing work. Foam floods an entire city, essentially creating a free-for-all atmosphere. You simply CANNOT frown when you're covered in foam, I think. The commercial spot is simply brilliant. I only wish I could have been there when it was being filmed.